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COMMS THAT WORK AS HARD AS YOU DO.

Writer's picture: Lou RooneyLou Rooney


Words Are Work: How Great Comms Reflect Your Business Reality

Good communication isn’t a last-minute press release or a splashy social media post - it’s the accumulation and articulation of everything your business does.


Every product launched, every customer interaction, every strategic move. It all shapes your brand story.


The real trick? Turning that business reality into something people want to engage with.


That’s where the fine art of communications strategy comes in.


And to get it right, you need more than just a wordsmith. You need a copywriter who understands business, applies research-driven insight, and takes a consultative approach.


Because when communication is done well, it’s not just informative - it’s impactful, timely, and relationship-building.

Comms is Business, Articulated


Every company, whether it realises it or not, is telling a story.


The question is, is it the right one?


Good comms isn’t about spin or fluff—it’s about truth, clarity, and connection.


If your communication isn’t grounded in what your business actually does, it won’t stick.


That’s why impactful messaging is built on three core elements:


  1. Business Understanding: Knowing not just what you sell, but how it fits into the bigger picture of your market, your customers, and your competitors.


  2. Audience Insight: Speaking to the right people, in the right way, at the right time.


  3. Strategic Timing: Knowing when to communicate for maximum engagement and impact.


Why Comms Needs a Strategy, Not Just Words


Throwing out the occasional post, blog, or campaign and hoping something lands is not a strategy.


Building a narrative over time? That’s strategy.


An effective communications content strategy is:


Planned: It aligns with your business goals, product cycles, and audience needs.


Consistent: Your message is clear across every touchpoint—website, social, email, PR.


Engaging: It doesn’t just talk at people; it invites them into the conversation.


Evolving: It adapts to real-time insights, customer feedback, and market shifts.


It’s about meeting your audience where they are and giving them something valuable - whether that’s insight, inspiration, entertainment, or solutions. Done right, good comms doesn’t just inform—it builds relationships.


The Fine Art of Saying the Right Thing at the Right Time


Good comms is half science, half instinct. It’s about striking the right balance between business goals and audience engagement—and that’s where a skilled copywriter makes all the difference.

What You Need is a Copywriter Who…


Brings Business Understanding – Someone who isn’t just creative but commercial. A copywriter who can see the bigger business picture and align messaging with your objectives.


Uses Research-Based Insight – Because good messaging isn’t about guesswork. It’s about understanding market trends, audience behaviour, and what actually works.


Takes a Consultative Approach – Every business is different. A great copywriter asks the right questions, listens, and shapes messaging that fits your brand and audience perfectly.

Because good copy isn’t just writing. It’s strategy. It’s knowing what your business needs to say—and making sure your audience actually listens.


Final Thought: Comms That Work as Hard as You Do


Great communication is more than a task—it’s a reflection of everything your business does.

Done well, it builds trust, nurtures relationships, and turns passive audiences into engaged communities.


So, if you want copy that works as hard as you do, you need more than just words. You need strategy, insight, and a deep understanding of what makes your business tick.


And that? That’s exactly what I deliver.


Need copy that compels, connects, and converts?

Let’s talk.


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​Tel: 078 0316 4657

​Email: lou@louroo.com 

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