I Love it When a Plan (brief) Comes Together

This is the testimonial bit. 

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"I love how you take my complicated mind and make it simple :)"

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"Hope all’s good with you and many thanks for all 3 documents so far. They sound amazing and...

If I were to write as a writer, I would take my time. I would take you round the houses, embellishing flourishes all the way, adding unnecessary indulgences, maybe pausing for dramatic effect.

I would exercise my ego at the expense of your understanding and go all out t...

When I started in this business and got my first proper job at a big London agency (there were around 30 people in creative alone – more than 10 writers. Lots of places don’t even have a writer. How do they manage?), people talked a lot about strategy.

What the feck is...

The question

I get asked most is: 

what is the ideal blog length?

This is not the best question.

More important questions to ask are:

What do you have to say?

Out with it! What’s your point?

If you have many points to make, get organised and show restraint – you can write mo...

That is all.

Writing for impact and engagement asks for energy.

That means finding a rhythm and building it up in meaningful ways to get to a point. Like an inverted triangle, if you will.

So it's all about going beyond a shopping list of 'must haves' to get to something that's much...