Blog | Freelance Copywriter & Creative

HAPPY YEAR!

Review. Renew.

It's not FEEDBACK. It's FEEDFORWARD.

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HAPPY YEAR!

And so the page turns again – on the calendar anyway – and we carry on. After the shitshow that was 2020, I hope you got a break over the...

Review. Renew.

Just finished another site refresh. Just a little one. Reviewing content on the homepage to make it sharper and smarter, and to set a new...

It's not FEEDBACK. It's FEEDFORWARD.

So, you’ve identified your market, you’re working your media, pushing out your messaging and where are you? Maybe something is hitting ho...

Thank you Lou :)

I Love it When a Plan (brief) Comes Together This is the testimonial bit. ____________________ "I love how you take my complicated mind a...

Write as a Reader

If I were to write as a writer, I would take my time. I would take you round the houses, embellishing flourishes all the way, adding unne...

thinking/doing

When I started in this business and got my first proper job at a big London agency (there were around 30 people in creative alone – more ...

WORD / COUNT

The question I get asked most is: what is the ideal blog length? This is not the best question. More important questions to ask are: What...

This is all.

That is all.

Words for Hope: Postcards from the Edge.

Writing for impact and engagement asks for energy. That means finding a rhythm and building it up in meaningful ways to get to a point. L...

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