top of page
Writer's pictureLou Rooney

ITERATIVE & AGILE

The Fine Art of Editing



The hard truth. All the way from Hemingway.


If he did indeed say that, he had an excellent point. And a super way of getting straight to the point.


First drafts are seldom perfect. In fact, they’re often far from it. But that’s okay—the first draft isn’t meant to be polished or flawless. It’s a starting point, a sketch of an idea.


The real magic happens in the editing process, where thoughts are refined, clarity is sharpened, and purpose is defined.


Good editing is a vital, iterative, and agile process.


It’s not about just cutting and correcting; it’s about shaping ideas until they resonate.


A skilled editor takes raw words and transforms them into a cohesive, engaging narrative that speaks in sentiment to the intended audience.


Long Story Short: The Edit

A good editor does much more than fix grammar and spelling errors. They approach a piece of writing with fresh eyes, bringing perspective, clarity, and focus.


A great editor brings:


  • Clarity and Structure: ensuring that the piece has a logical flow, is easy to read, and keeps the reader engaged from start to finish. That means clarifying complex ideas, cutting the fluff and guiding delivery of a clear message.


  • Tone and Voice Consistency: preserving the writer’s voice while making the piece accessible and appealing to the intended audience. That includes making the tone fit for purpose, whether it’s conversational, formal, or inspirational.


  • Purposeful Language: this is all is about precision: replacing vague words with specific ones, being active not passive and getting rid of unnecessary jargon. Every word needs to earn its place.


  • Audience Awareness: To make sure the content resonates with your audience, a good editor will know what they're looking for, what challenges they face and how the piece can give them value.


  • Polished Professionalism: error free is where we want to be. A sharp eye for detail enhances the quality of the writing, boosting credibility and impact through polished professionalism.


Why Good Editing is Iterative and Agile

One pass is never going to cut it. Editing is an iterative process that improves the writing step-by-step, making the content stronger, more focused, and better aligned with its purpose.


Agility and iteration work to bring:


  • Layered Refinement: each editing pass focuses on a different layer—structure, clarity, tone, style, and finally, mechanics. By getting into this level of detail, breaking the editing process into stages, you can refine each layer individually. And that's how you you get a sharper, cleaner, more cohesive final piece.


  • Flexible Improvement: editing in an agile way enhances the ability to respond to new ideas or shifts in direction - essential if you're in a dynamic marketplace. An editor might find a new way to frame a message, adjust the tone to better fit the audience, or even suggest structural changes that make the piece stronger.


  • Constant Feedback Loop: good editing is made better by feedback. Feedback from writers, clients or test audiences can reveal how well the piece resonates, helping editors refine the message and improve its effectiveness.


  • Responsive to Purpose: if your purpose changes, editing is the way to respond to that. Because reinventing the wheel every time is unnecessary and exhausting. When purpose shifts, the editor brings the agility to adjust the content accordingly, ensuring that every revision brings the goal closer.


Editing is about continuous improvement. Each round refines the writing until it’s not just good—but great.


If you're doing all this yourself, here are my top five professional editing tips to keep your editing process agile - and effective:




 

Editing Made Easy: My Top 5 Pro Tips


1. Read Aloud for Flow and Clarity


Yeah you'll sound crazy but reading your writing out loud is one of the best ways to identify awkward phrasing, repetitive words, and abrupt transitions.


Hearing the words can highlight areas that need smoothing or restructuring, helping you find a more natural rhythm.


Do this: when reading aloud, pay attention to where you naturally pause or stumble. Those moments often indicate that the sentence needs rephrasing or simplifying. Also, consider how the piece sounds for the reader—it should be easy and pleasant to follow.


2. Edit in Rounds: Big to Small


Approach editing in stages, from big-picture elements down to finer details. Start by assessing the structure and flow, then move to clarity, tone, and finally grammar and mechanics.


This layered approach prevents you from getting bogged down in minor details before the broader structure is solid.


Do this: think of each editing round as a layer in your editing process:


  • Round 1: Check overall structure and content coherence.

  • Round 2: Refine paragraphs and focus on clarity.

  • Round 3: Polish word choice, tone, and style.

  • Final Round: Proofread for grammar, punctuation, and typos.


3. Take Breaks to Gain Fresh Perspective



It’s easy to miss errors or become blind to structural issues when you’re too close to the text.


Taking a break gives you a fresh perspective, making it easier to spot areas for improvement. Even a short pause between editing rounds can help reset your mind.


Do this: If you have the time, sleep on it. Returning to the piece after a day or two can make a huge difference in catching errors or identifying sections that need reworking.


This is especially important for high-stakes content where clarity and precision are crucial.


4. Use Active Voice to Boost Readability


The active voice makes writing clearer and more direct, and just begs to be read!


So use active constructions instead of passive ones wherever you can. This will make your content more engaging and easier for readers to understand.


Do this: Look for instances of “is,” “was,” or “has been,” which often signal passive voice.


Changing these to active voice can make sentences stronger. For example, “The report was completed by the team” becomes “The team completed the report.”


5. The Freedom of Deletion


One of the hardest but most effective editing skills is knowing what to cut. Concise writing is powerful, and removing unnecessary words or sentences strengthens the impact of your message. Don’t be afraid to trim sections that don’t add value, even if you’re attached to them.


Do this: after your initial draft, try to cut at least 10% of the word count. Be ruthless about removing filler words, redundant phrases, and anything that doesn’t serve the core message.


For instance, instead of “In order to simplify the process,” you can say “To simplify the process.”


 

Editing isn’t a one-and-done process; it’s a craft that requires patience, iteration, and an agile mindset.

In fact, whether you’re editing your own work or refining content for others, remember this:


 

Editing is where the magic happens.

Because, ultimately, great writing isn’t written—it’s rewritten.

 

From Hemingway’s brutally honest first draft to the polished final piece, every step of the editing journey brings the writing closer to excellence. A good editor knows that each round of edits improves the clarity, purpose, and flow of the piece, helping it connect with readers on a deeper level. 


And gets everyone straight to the good stuff.



 

SEND YOUR BRIEF TO:

1 view0 comments

Recent Posts

See All

Comments


bottom of page