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The Freelance Advantage: Boosting Your Creativity and Efficiency

Updated: Apr 29

In the dynamic landscape of advertising, marketing, and content creation, agencies constantly face the challenge of meeting client demands while staying ahead of industry trends.

Engaging freelance support when needed is the smart solution - and for a few good reasons!

I work with both agencies and businesses directly. Their motivations for hiring me can be quite different.

You'd be surprised at the number of agencies who don't have a writer inhouse. And of those who do, there are always projects that come along that stretch their resources beyond the normal workload. That might be a big pitch, campaign work that needs a fresh pair of eyes and a creative approach, or a big blog project.

Businesses come to me direct because they're super cost conscious or have an inhouse marketing team managing all the elements of a brand development or comms project. Their comms are a little more ad hoc and they perhaps don't want the commitment or cost of an agency retainer.

My hourly rate is on average a third cheaper than agency copywriter fees AND you only pay for what you need on a project-by-project basis.

I've been working freelance for more than 15 years now, and it's a flex for me personally, giving me the freedom and flexibility to work where and when I want.

That suits my clients too. Here's what they get from our mutually beneficial arrangement...

Flexibility in Expertise

Freelancers bring diverse skills and expertise to the table. Whether your agency needs a seasoned graphic designer, a social media strategist, or a content writer with niche industry knowledge, freelancers offer a vast array of specialized skills. Engaging freelancers allows your agency to assemble a dream team tailored to the specific needs of each project, without the long-term commitment associated with hiring full-time staff.



Client demands can fluctuate, and projects often require different levels of manpower. Freelancers provide the flexibility to scale your team up or down as needed. This scalability ensures that your agency or business can take on larger projects, meet tight deadlines, or adapt to changes in client priorities, without being entirely constrained by a fixed in-house team.



Freelancers can be a cost-effective solution for agencies looking to manage budgets efficiently. By engaging freelancers on a project-by-project basis, you avoid the overhead costs associated with hiring full-time employees, such as benefits, office space, and training expenses. This cost-effectiveness allows your agency to allocate resources strategically and maximise the return on investment for each project.


Fresh Perspectives and Creativity

Freelancers bring a fresh set of eyes and unique perspectives to your agency's projects. Their diverse experiences and exposure to various industries can inject new creativity and innovation into your campaigns. The collaboration between your in-house team and freelancers can result in dynamic, well-rounded strategies that resonate with target audiences.


Quick Turnaround

Freelancers are accustomed to working on tight deadlines and can often turn around projects more quickly than a traditional in-house team. This agility is especially valuable in the fast-paced world of advertising and marketing, where being the first to market with a compelling message can make a significant impact on a campaign's success.

Access to Global Talent

The rise of remote work has made it easier than ever to collaborate with talent from around the world. I work with clients based everywhere from Brazil to Singapore. Engaging freelancers allows your agency to tap into a global pool of creative minds, bringing in diverse perspectives and cultural insights that can enhance the authenticity and relevance of your campaigns on a global scale.


Specialised Skills for Short-Term Needs

Certain projects may require specialised skills that are not part of your agency's core competencies. Instead of investing time and resources in training your team for short-term needs, freelancers offer a quick and efficient solution. if you need someone who can do it all, a freelance is probably your best bet. Most will be skilled in everything from writing a radio script to creating an entire brand and everything that goes with that.

In a rapidly evolving industry, the ability to adapt, innovate, and deliver high-quality results is paramount for the success of advertising, marketing, and content agencies.

Leveraging freelance support provides agencies with the agility, scalability, and diverse expertise needed to navigate the challenges of the modern business landscape.

By strategically integrating freelancers into your team, your agency can not only meet client expectations but also stay ahead of the competition, ensuring sustained growth and success in the dynamic world of creative services.


With vast experience of supporting agency and marketing teams, I can happily work remotely or come into your office or studio. Because the key to being effective as a freelance is collaboration.  




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